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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Referrals from Apps to Sites

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# 1
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How can I see referrals from an app to a site?  Whether that's a shared link of content or an ad viewed in an app, what source/medium bucket does that default to?

 

Or, are custom UTM campaigns required for each ad/content?

 

Thanks,

 

Jason

Re: Referrals from Apps to Sites

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# 2
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How can I see referrals from an app to a site? 

 I believe it is not possible to identify traffic coming from an app. I could not find any way to do it myself although I had a lot of "characteristics" at hand to identify some of this traffic. I also found no ressources online about how to do that.

Whether that's a shared link of content or an ad viewed in an app, what source/medium bucket does that default to?

 As Direct traffic, no referrer information is transmitted by an app.

Or, are custom UTM campaigns required for each ad/content?

I came to the same conclusion and this is the solution I decided to use.

 

One of the only ressource I could find about that: http://www.mike-dixon.com/2013/11/07/app-referral-traffic-web-site-track/

Nothing new, but explains in clear words where the problem comes from.