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Referral from google with referral path: /searchurl/r.html - any ideas?

Rising Star
# 1
Rising Star

Hello analytics superstars! 

 I've got a client with a lot of traffic coming from google.co.uk, it's about 1% of their total but in real terms ca.20k visits; it's quality traffic and I'm wondering where it's coming from. Could be google groups or posts, but open to other ideas! Referral path report shows that it comes from this: 

/searchurl/r.html
 
all help appreciated!

 

John Wedderburn, Advertiser Community, Rising Star
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Re: Referral from google with referral path: /searchurl/r.html - any ideas?

Top Contributor
# 2
Top Contributor
Hi,

there were some earlier speculations here:
https://www.en.advertisercommunity.com/t5/Reports/Referral-Traffic-from-Google/td-p/533892

But most likely some Google based traffic from other services than search. I checked that r.html and it seems to be a redirect page. Can you filter/segment traffic from r.html (did it start suddenly and what date) and then compare to overall referral traffic from google.com (if any) to see if you have a drop where the spike is. Can you see where the traffic dropped?

Please report back your findings
--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
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