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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Referral from google with referral path: /searchurl/r.html - any ideas?

Rising Star
# 1
Rising Star

Hello analytics superstars! 

 I've got a client with a lot of traffic coming from, it's about 1% of their total but in real terms ca.20k visits; it's quality traffic and I'm wondering where it's coming from. Could be google groups or posts, but open to other ideas! Referral path report shows that it comes from this: 

all help appreciated!


John Wedderburn, Advertiser Community, Rising Star
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2 Expert replyverified_user

Re: Referral from google with referral path: /searchurl/r.html - any ideas?

Top Contributor
# 2
Top Contributor

there were some earlier speculations here:

But most likely some Google based traffic from other services than search. I checked that r.html and it seems to be a redirect page. Can you filter/segment traffic from r.html (did it start suddenly and what date) and then compare to overall referral traffic from (if any) to see if you have a drop where the spike is. Can you see where the traffic dropped?

Please report back your findings

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