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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Raw data and cookie values

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I'm looking for an explanation to what exactly 'raw data' is. And more specifically, if all cookie values would be set to zero... would this be the same as raw data?


Does anyone know the answer to this?


1 Expert replyverified_user

Re: Raw data and cookie values

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Raw data for a given web site/domain is something without any filters. This raw data includes visits from your own organisation/your personal laptop, BOT traffic, crawlers if any.

Google suggests to have a profile/view similar to this and create other views with filters.

Once GA applies filters for given view, then there is no possibility of filtered data.

It has nothing to do with cookies.

Hope this helps.


Re: Raw data and cookie values

Top Contributor
# 3
Top Contributor
Hi Joost,

that depends on the context one is using the term 'raw data'. In web analytics raw data is mostly referred to the hit data in webserver logfiles - an example hit looks like that: - - [26/Nov/2015:10:26:28 +0100] "GET / HTTP/1.1" 200 5363 "-" "Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/46.0.2490.86 Safari/537.36"

Similarly, the corresponding Google Analytics HTTP request that ultimately lead to hit data in the Google Analytics webserver logfile contains the standard data as above plus some cookie and JavaScript data: