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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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REFERAL website contains no link to my site

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# 1
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In one of the reports I saw the referals.  One of the site intrigued me as it belonged to a competitor website.  I visited it looking for a link to my website.  There was no such backlink.


So why did that website appear in the referals report?