Product Performance Revenue Higher Than Total Revenue
Why would my product performance revenue report higher than total revenue in Google Analytics?
Since shipping and tax are not included in the product performance, then the total revenue should be the same or higher, but I am seeing the opposite.
Could this be caused by discounts/coupons? If so, what is the solution?
Re: Product Performance Revenue Higher Than Total Revenue
I think this is an implementation problem with your eCommerce code. Discounts/coupons can cause this if your E-commerce push data assigns value after discount and your per product value is assigned at the RAW base price rather than discount price.