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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Product Performance Missing Specific Product

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# 1
Visitor ✭ ✭ ✭

GA Product Performance tab under Ecommerce is missing sales data on a certain items from our catalog. We see the sales in our backend but they are not being reported inside of GA. 

 

All the items are under a certain brand. Not sure why that would effect the reporting.

 

Any ideas?

 

Thanks!

1 Expert replyverified_user

Re: Product Performance Missing Specific Product

Top Contributor
# 2
Top Contributor
Hi Matt,

generally, there are always some missing transactions measured by a web-analytics tool compared to the actual shopping systems. This is mainly due to disabled JavaScript, disabled cookies and/or analytics blockers on user's side. However, that shouldn't occur with more than a few percent of purchases.

If certain products are affected only there might be more of a tagging or scripting reason. You might be manually testing a puchase of an article of the missing brand and see if everthing is transferred and analysed correctly. You might want to use Google Tag Assistant in record mode [1] for that.

Christoph

[1] https://support.google.com/analytics/answer/6280771?hl=en