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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Possible uses of sequence segments

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi,

 

One of the ways, sequence segments can be used is segmenting people who started a checkout process but did not purchase..

 

If i create a sequence segment, who landed on contact us page, but didn't go further ( didn't go to Thank you page- which is set up as a goal page ). How useful is this segment ?

 

What are the possible uses of sequence segments ?

 

Thanks

 

 

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Accepted by topic author Jackspwter
May

Possible uses of sequence segments

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Jack,

 

There are a ton of ways on how to make sequential segments useful.

 

The segment you mention here can be useful; it all just depends on what question you are trying to answer.

 

I have written an in-depth post on this topic you might want to check out:

http://online-metrics.com/how-to-leverage-sequence-based-segments-in-google-analytics/

 

Just leave a (blog) comment if you have any questions!

 

Best,

Paul