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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Paid Search (Not Set) Spike on 6.21

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,


I'm seeing a spike for (not set) traffic specifically coming from our Paid Search, the (not set) exists in all levels (campaign/ad group/keywords) and the issue is happening across different accounts. Looks like the (not set) was stealing traffic from other campaigns since our adwords report is showing an abnormally lower traffic/conversion.


All basic settings are correct, the accounts have been running for years.

Wondering if this happened to anyone else.