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Page views decreased though traffic remains the same

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey all,

 

I'm in a weird situation.

My traffic had a decrease of 20% in December, in January I had an increase of 8%, but I still have a decrease of almost 40% in the page views although traffic started to recover, and this month as well, page views keeps on decreasing... What do you think I should check and fix? 

 

Thanks in advance,

Michal

1 Expert replyverified_user

Re: Page views decreased though traffic remains the same

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# 2
Rising Star
Hi Michal,

Take a look at your landing pages reports and compare over the time range. Do a date range comparison and change your sort type from default to absolute change.

I suspect you have a large variance in bouncing traffic. You can also look at your acquisition reports and look fo increases in bounces.

Does that make sense? i.e. traffic about the same but pageviews down could mean that the traffic that is coming is leaving right away.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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