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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Outbound Links Total Inflated

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm having a problem with outbound links in GA. I implemented the outbound links tag with appropriate triggers in GTM, but for some reason the total number of events that appears is much higher than the actual number. When I sort by Event Label and # of events, export as XLS, and do a summation in excel, I get the correct number. However, the number at a glance will report a ridiculously inflated number. I have no idea where it's coming from or a reason for this discrepancy/haven't found anything remotely helpful on the Internet. This also only happens to one of my sites - I manage about 15 sites GA and GTM and haven't seen this issue in event tracking in GTM. Any thoughts?

Re: Outbound Links Total Inflated

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Paula,

How do you know that the total number of events is much higher than actual number? (what is the indication?)
Can you please clarify a bit, which numbers do you compare? Smiley Happy

It would be great if you could upload an image or describe this problem a bit more.

Taavi

Re: Outbound Links Total Inflated

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Taavi - When I log into the Google Analytics account and look at "Total
Events" The number will say something like 400,000 (across a one week
period). But when I look at the numbers and extend to show 25 rows, the
numbers obviously do not add up to 400,000. When I export the data into
Excel, the number adds up appropriately and the total event sum in the
document will appear as the correct number (let's say it's 2,000) and the
400,000 figure is no where to be seen, it only appears at a glance when I
log into GA and look at the interface.

Re: Outbound Links Total Inflated

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Paula,

 

Did you get this 400,000 when you checked the "Top Events" report?

 

numbers.png

 

And you I exported all the data into Excel, and the numbers didn't match?

 

 

Taavi

Outbound Links Total Inflated

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I am using Go Daddy website builder. I cannot figure out why outbound analytics is not even showing up on my reporting dashboard. I have these lines of code in the HTML editor:

 

1. analytics.js tracking code

 

You can add <strong>HTML</strong> directly into this element to render on the page.<p><p>Just edit this element to add your own HTML.
<script>
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-I HAV EMY CORRECT NUMBER HERE']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src=('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>

 

2. Outbound script

 

<script>
/**
* Function that tracks a click on an outbound link in Analytics.
* This function takes a valid URL string as an argument, and uses that URL string
* as the event label. Setting the transport method to 'beacon' lets the hit be sent
* using 'navigator.sendBeacon' in browser that support it.
*/
var trackOutboundLink = function(url) {
ga('send', 'event', 'outbound', 'click', url, {
'transport': 'beacon',
'hitCallback': function(){document.location = url;}
});
}
</script>

 

3. onclick attribution (I am clueless about this one).. We want to see if people are going to our amazon page from our site (there is an amazon button). https://www.amazon.com/FSTI-12-5-Sodium-Hypochlorite-Bleach/dp/B01J4ERF3W

 

You can add <strong>HTML</strong> directly into this element to render on the page.<p><p>Just edit this element to add your own HTML.
<a href="https://www.amazon.com/FSTI-12-5-Sodium-Hypochlorite-Bleach/dp/B01J4ERF3W" onclick="trackOutboundLink('https://www.amazon.com/FSTI-12-5-Sodium-Hypochlorite-Bleach/dp/B01J4ERF3W'); return false;">Check out example.com</a>

 

 

Please help and thanks in advance!