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Our Display Channel is Too Low

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# 1
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As a general question, how can display tracked in GA acquisition channels if you running display ads across a lot of different networks besides Google? Can GA account for impressions. I understand how it is done with performance advertising via tags, but how do you "tell" GA about all the impressions you are paying across the web?


If this is not possible in the acquisition section, can it be set up in the "conversions >attribution" section?


Thanks in advance,



1 Expert replyverified_user

Re: Our Display Channel is Too Low

Top Contributor
# 2
Top Contributor
Hi Jim,

you should be able to do that with cost-data import - look for Summary data import in [1].