Organic traffic plummeted, Direct traffic shot up, overall traffic consistent
Hi, has anyone noticed any changes to Organic/Direct traffic from around 28th-30th June? The below screenshot from one of our accounts shows Organic traffic declining, yet this is counteracted by Direct so that overall traffic remains steady.
The reverse of this happened at the start of March, although that was due to us migrating to HTTPS and setting up 301 redirects for all URLs, since then there have been no onsite changes or changes to the Analytics account - Google have also confirmed the Universal Analytics code is correctly setup.
I've been able to isolate this more recent issue to Chrome, all other browsers show steady levels of Organic and Direct traffic. However, I don't know specifically would have caused this and how to go about fixing this. Has anyone seen similar things or know what may have caused this?