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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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One Session Transactions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi -  

Can anyone shed light on why these approaches don't give the same answer to the question "how many Users buy in just one session"


Sessions To Transaction metric gives completely different result (80% users bought in one session)


Whilst New vs Return Visitor Transactions (44% Return Transactions) 


& Count of Sessions is the same as New vs Return (44% bought when their count of sessions was 1)


These reports are all for the same monthly period no segments etc.. The metrics clearly report in a different way but what is the explanation/detail?