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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Odd Source in Campaigns Report

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# 1
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I have been trying to establish better tracking for all our campaigns. I can see several sources including FB, LI, and others who have sent traffic to our site (via url builder) but there's one source that I don't recognize: em_indb / em  Does anyone know what that could be? If I could identify it maybe I could use a special url?


Also - how can I tell the difference between FB traffic and FB paid traffic?


Sorry to put two questions in one but would appreciate any feedback or points in the right direction.