Odd Source in Campaigns Report
I have been trying to establish better tracking for all our campaigns. I can see several sources including FB, LI, and others who have sent traffic to our site (via url builder) but there's one source that I don't recognize: em_indb / em Does anyone know what that could be? If I could identify it maybe I could use a special url?
Also - how can I tell the difference between FB traffic and FB paid traffic?
Sorry to put two questions in one but would appreciate any feedback or points in the right direction.