Analytics
1.7K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Odd Source in Campaigns Report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have been trying to establish better tracking for all our campaigns. I can see several sources including FB, LI, and others who have sent traffic to our site (via url builder) but there's one source that I don't recognize: em_indb / em  Does anyone know what that could be? If I could identify it maybe I could use a special url?

 

Also - how can I tell the difference between FB traffic and FB paid traffic?

 

Sorry to put two questions in one but would appreciate any feedback or points in the right direction.