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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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October 1st dropoff rates

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I am not sure what is going on but I have made no changes to my website but starting October 1st, my drop off rate went from 57% up to 98%+.  I am so confused as to why this would happen with no changes to my website.  Does anyone know?  Or has anyone noticed the same issue?

2 Expert replyverified_user

October 1st dropoff rates

Rising Star
# 2
Rising Star

My drop off rates seem to be steady from a historical trend analysis point of view, when I use the GA UI they also seem to be within a normal range. Are any of your other metrics showing a wide swing?

October 1st dropoff rates

Top Contributor
# 3
Top Contributor

Hi, Jamie R,

 

If you've ruled out any possible changes to the website, then check to see if any of your Analytics configurations might have changed, like a filter or something.

 

Nicky Yuen, Google Analytics Top Contributor
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