Non-campaign Facebook traffic[ Edited ]
October 2016 - last edited October 2016
I am running a FB advertising campaign to a single-page landing page, using UTM tracking parameters to differentiate between different ad variations. As you can see, some of the traffic coming through is from Facebook but with no campaign or my specified advert medium (social) attached. Where could this be coming from? It must be organic. My only thought is from people sharing the page URL minus the tracking parameters. Any thoughts?
Non-campaign Facebook traffic
Their is no guareentee that a user will utilize the tracking parameters. I often strip them out when I go to the pages for various reasons, and as you mentioned when individuals share them via FB they could be stripped out as well.