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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Non-campaign Facebook traffic

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# 1
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I am running a FB advertising campaign to a single-page landing page, using UTM tracking parameters to differentiate between different ad variations. As you can see, some of the traffic coming through is from Facebook but with no campaign or my specified advert medium (social) attached. Where could this be coming from? It must be organic. My only thought is from people sharing the page URL minus the tracking parameters. Any thoughts?






1 Expert replyverified_user

Non-campaign Facebook traffic

Rising Star
# 2
Rising Star

Their is no guareentee that a user will utilize the tracking parameters. I often strip them out when I go to the pages for various reasons, and as you mentioned when individuals share them via FB they could be stripped out as well.