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Non Interaction Event Should be True or False?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Experts,

 

I have done event tracking for my eCommerce site via tag manager. I have query on non interaction event should be True or false .

1) Add to cart event
2) Scroll Tracking
3) Banner Clicks
4) Discontinue product

 

So in above all event I have to set false or true non interaction event? If possible give me reason why true or false.

Like - as per me add to cart event non-interaction should be set to false. A visitor lands on a product detail page, clicks on the add to cart button and leaves the website. What how it will affect bounce rate here?

 

Thanks!

1 Expert replyverified_user

Non Interaction Event Should be True or False?

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭

I would have:

 

all of the events listed should have interaction set to True.

Non Interaction Event Should be True or False?

Rising Star
# 3
Rising Star

If you set to false, then these will count as an engagement. i.e. if a visitor lands on page, scrolls or clicks and then leaves they will not be tracked as a bounced visit. As a result, your bounce rate will plummet.

John Wedderburn, Advertiser Community, Rising Star
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