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No GDN "Impression Assisted Conversions" Metrics on MCF Reports?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

I'm running Ads on the Google Display Network (GDN). I'd like to be able to see the reporting in Google Analytics for "Impression Assisted Conversions," but the option is not there in the Multi-Channel Funnel Overview report (according to this older post about the issue: http://marketingland.com/google-analytics-now-tracking-unclicked-display-video-ad-impressions-48995). The only two options I have are:

 

- Conversions:

- Assisted Conversions

 

I have Remarketing and Advertising Reporting Features both enabled. I'm using Universal Analytics through Tag manager. Is this just a dead feature that no longer exists? I can always look at view-through in Adwords, but I'd like to be able to see it in Analytics. 

 

Any help is greatly appreciated.

 

Ryan

No GDN "Impression Assisted Conversions" Metrics on MCF Reports?

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Ryan,

 

Unfortunately, it's not available to all the GA users. They cannot guarantee access, but they will do their best to provide this feature to as many users as possible.

 

They recommend contacting sales account manager or Google Analytics 360 account manager to request this feature activation.

 

If you'd like to read more about that, here's the link: https://support.google.com/analytics/answer/3105620#Requirements

 

Let me know if it helps @Ryan M.

 

Cheers,

Taavi