Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Next Page Path

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dears,

 

Do you know what the specific meaning of Next Page Path?

And what's the difference between next page path and exit page?

How should we analysis the Next Page Path when it goes down to the 'pages/sessions'?

 

Best Regards,

Match

Re: Next Page Path

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Match,

 

Previous Page Path and Next Page Path would be used in combination to show how traffic moved from one page (previous) to another (next) — for the navigation reports

  

Exit page - Google Analytics refers to the last page a user accesses before their session ends or they leave the site. The exit pages section of Google Analytics allows you to see which pages people most frequently end their sessions on or leave the site after viewing.

 

Check those articles: 

1. http://help.analyticsedge.com/googleanalytics/misunderstood-metrics-next-page-path/

2. http://www.ganotes.com/2015-navigation-summary-report-explained/

 

Hope this helps.

Taavi

Re: Next Page Path

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Taavi,

 

It indeed helps a lot.

Can you help to take a look for below picture:

Does this make sense to use Next Page Path as second dimension and comparing the Pages/Session? Because the number doesn't make sense at all! 

image010.jpg

Re: Next Page Path

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Taavi,

It indeed helps a lot.
Can you help to take a look for below picture:
Does this make sense to use Next Page Path as second dimension and comparing the Pages/Session? Because the number doesn't make sense at all!

Re: Next Page Path

[ Edited ]
Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Hi Match,

You're right. Next page path as a secondary dimension is rather confusing. I don't recommend using it there.
Instead of that, use the navigation summary report: behaviour -> site content -> all pages -> navigation summary.

I guess you haven't segmented/filtered out a traffic generated by bots as well yet that's why you may see a huge number of pages per session there. Recommend you to read this topic: https://www.en.advertisercommunity.com/t5/Referral-Spam-Traffic/Greetings/m-p/591288#M853

and this excellent article: http://help.analyticsedge.com/spam-filter/definitive-guide-to-removing-google-analytics-spam/

Hope this helps. Smiley Happy

Taavi