Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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New vs Returning visitors numbers don't add up

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# 1
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Hi

Hoping someone can help me with this

I created a custom report to track user type to a particular page. But the total number of users doesn't add up to the breakdown of new and returning visitors.

 

See screen capture link below

 http://www.screencast.com/t/bRktOuz4z

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Solution
Accepted by topic author Dennis D
May 2016

Re: New vs Returning visitors numbers don't add up

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# 2
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Hi Dennis,

This is happed to me before I believe it something to do with how Google samples and process data. Please see this article for more details! https://www.e-nor.com/blog/google-analytics/google-analytics-new-labels-mystery-of-the-returning-vis...

Re: New vs Returning visitors numbers don't add up

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# 3
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Thank you!
That was very helpful and good to know it wasn't me messing up the report!