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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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New Visitors through Retargeting Campaign?

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# 1
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Hi,

 

I have an active retargeting campaign that I am running and throughout my campaign (Jan-current)  I have noticed GA tracking new visits to be anywhere from 34% to as high as 87%.  I'm confused how any re-targeted user can be considered new since they have previously been to my site.  I'm sure there is a logical explanation, or a few, but researching this online has led me nowhere.  Any help or ideas would be appreciated.  

 

Thanks! 

 

New Visitors through Retargeting Campaign?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hi,

I was facing the same issue but your percentage is very high. I found an old post on same topic, please check below post.

 

https://www.en.advertisercommunity.com/t5/AdWords-Tracking-and-Reporting/Why-do-I-have-quot-new-visi...

 

Hope this helps.

 

Thanks