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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Need Suggestion Creating Report for Repeat Customers

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# 1
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I am looking to create a report that shows me Number of Orders Per Customer.  I hope to identify and isolate customers who have placed and eCommerce transaction 1 time, 2 times, 3 times, and 4 times or greater.  I can create a segment to isolate transactions by count however, this is not the most accurate approach as sessions can be lost due to browser history being reset or cached, access from multiple devices, etc...   I suspect most accurate and best way to report on this data is to import data from my CRM and create a report based on the imported data...

 

I am looking for suggestions on how to approach and implement the above?  What data should I import and should I merge the data with GA data via transaction?  Also, it would be nice to pull email addresses from my CRM data import into GA so I can generate Remarketing Lists from my segments... 

 

Please advise if anyone has suggestions regarding the above...

 

Much appreciate

 

Norm C

Re: Need Suggestion Creating Report for Repeat Customers

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# 2
Explorer ✭ ☆ ☆
Hi Lateralis,
what you can do is implement cross Device tracking
https://support.google.com/analytics/answer/3234673?hl=en

in this way for logged user you don't use anymore the clientid saved into cookie, but you user a userid that permit you to track every user perfectly.
Fil

Re: Need Suggestion Creating Report for Repeat Customers

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# 3
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Hi Norm,

a further suggestion related to your last sentence: "Also, it would be nice to pull email addresses from my CRM data import into GA so I can generate Remarketing Lists from my segments... ":

you should never store email addresses on GA, as it violates Google Analytics terms of service and you risk that your account gets closed.

In general, you shouldn't track with GA any information that would allow Google to personally identify your users:
https://support.google.com/analytics/answer/2795983?hl=en

Hope it helps!

Best,
Gabriele

https://www.linkedin.com/in/gabriele-rapino-b8769a21