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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Need Help - Pageviews Attribution

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys,

I was creating a custom report in google analytics to find out the contribution of each traffic source in generating pageviews on my site. Following are the major traffic driving channels for me: Direct, Email, Google Organic & Google CPC.
On my homepage I use 4 banners in a carousel & each has source defined as "homepage-banner" in the utm. My question is if somebody comes to my site "directly" & clicks on any of those homepage banners, will the pageviews generated by that user be counted under Direct traffic or "homepage-banner". Is it a possibility that the pageviews get counted under both "Direct" traffic as well as "homepage-banner".

Thanks a lot. Prompt reply would be highly appreciated.




1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Aniruddh S
November 2016

Need Help - Pageviews Attribution

Top Contributor
# 2
Top Contributor

Hi Aniruddh,


don't use UTM tagging for internal campaigns - it's designed for external campaigns only. It will overwrite the direct source.


Actual best practices depend on if you're using e-commerce are not and if you're using Google Analytics or GTM coding. See [1] for an overview.





Need Help - Pageviews Attribution

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks a lot Christoph. The link that you shared has very relevant information. Answers my query Smiley Happy