Model Comparison Report - Direct is over inflated!!
I'm trying to use the model comparison reports and the multi channel overview report, however on all of these reports its reported that Direct is the top revenue driver, this simply isn't the case, when I look at the acquisition reports its probably the fourth profitable revenue source.
Its like this on a number of clients that we manage and its the same in every case.
Last click revenue between the attribution and acquisition reports do not tally.
Any advice as to why would be most useful!
Re: Model Comparison Report - Direct is over inflated!!
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