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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Mobile App Analytics

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# 1
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 I'm managing now a big campaign for anew mobile app on Adwords and I set up the conversion tracking to count the install one time and It show me the conversions are 12K, Does that mean I got 12K installs from Display Ads?!


Also, on Google Analytics for this App, it shows me "Users" are 8K, Does that mean 8K Registered Users ?!


So when I deliver the report to the client, Should I tell him that we got 12M impressions and 12K downloads and 8K registered users from advertising on Google Adwords?!