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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Missing Information from Keyword Report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I would like to see what search phrases/words people use when they get my site as a hit and click it in the search results. When clicking Acquisition -> All traffic -> Channels, I have discovered that 59% of my visitors find my website through organic search. That's pretty good, I think?


But when I click organic search in the list of acquisition traffic channels and view the table for the keywords, almost 90% of the keywords are listed as (not provided). Why is this? Can I see this information somehow? It would be very interesting.


Best regards,




Re: Missing Information from Keyword Report

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Markus,
(not Provided) - If a user is logged into a Google product (such as Gmail or any Google Account) when searching, their search is conducted over SSL and all these search query shows under (not provided) . There is no direct way to see (not provided) data.

***Nobody can see (not provided) info***

I'm sharing some post on how to get not provided keywords.

Hope this helps.


Re: Missing Information from Keyword Report

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your answer! I will take a look at the links.