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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Mismatch in session counts

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# 1
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The Total Number of sessions in Audience Overview is not matching with total sessions in Demographics (Age,  Gender) Report. 

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Accepted by topic author Sensiple D
December 2016

Re: Mismatch in session counts

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# 2
Top Contributor

That data is not always for all visitors to your site:
From the help docs:

Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included.

The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions).

Neither analytics.js nor ga.js collects demographics and interests data.

 

More info about where this data comes from etc. can be found here:
https://support.google.com/analytics/answer/2799357?hl=en#where

 

 

 

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sensiple D
December 2016

Re: Mismatch in session counts

Top Contributor
# 2
Top Contributor

That data is not always for all visitors to your site:
From the help docs:

Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included.

The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions).

Neither analytics.js nor ga.js collects demographics and interests data.

 

More info about where this data comes from etc. can be found here:
https://support.google.com/analytics/answer/2799357?hl=en#where

 

 

 

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here