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Mismatch in session counts

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# 1
Visitor ✭ ✭ ✭

The Total Number of sessions in Audience Overview is not matching with total sessions in Demographics (Age,  Gender) Report. 

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Sensiple D
December 2016

Re: Mismatch in session counts

Top Contributor
# 2
Top Contributor

That data is not always for all visitors to your site:
From the help docs:

Demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic: Analytics cannot collect the demographics and interests information if the DoubleClick cookie or the Device Advertising ID is not present, or if no activity profile is included.

The graphs and the first row of the Sessions column in the Overview report display the percentage of your overall data that is represented (for example, Age - 41.39% of total sessions).

Neither analytics.js nor ga.js collects demographics and interests data.


More info about where this data comes from etc. can be found here:




Bronwyn Vourtis, Google Analytics Top Contributor
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