Mismatch in facebook clicks & google analytics reporting
Need some help in understanding the huge variation i am witnessing in the facebook clicks & google reporting of sessions.
- The reported sessions in google analytics are less than 30% of the clicks reported on facebook.
- The loading time for the landing page on our website is 4.7s for this campaign.
- GA code has been put right at the top for the landing page.
- I also understand that fb clicks need not be equal to sessions reported in ga, however i find the variation huge.
What could still be the reason for this huge variation and what can i possibly do to address this?