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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Metro Area report using DMA or MSA?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am curious if anyone knows if Google Analytics "Metro Area" report in Audience uses DMA (Designated Market Area) or MSA (Metropolitan Statistical Area). DMA is used by Nielsen and so I've seen posts that show DMA is being used by DFP and Retargeting, but MSA is used by the government and census so its plausible MSA is being used as well. Thanks again!

1 Expert replyverified_user

Re: Metro Area report using DMA or MSA?

Rising Star
# 2
Rising Star

Unless Google has changed their method since I was last on their web interface they use DMA.