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Massive Drop in Avg Session Duration

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

We recently migrated our sites to new CMS and only change we did to the code was moving the standalone code to GTM. 

After a week we noticed a huge drop in Avg Session Duration. it was around 7Mins and now it's around 2Mins.  

 

Has anyone faced any similar issue? how can I find the root cause?

 

Thanks, 

Nishchint