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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Making GA reporting dashboards for particular industries

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# 1
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Hi, I am an intern at a web design agency. I am tasked with using analytics to make changes to figure out what we should focus on to make our website better and increase the number of calls to the business (leads). I want to be able to prove that I am making an impact on the business and to be able to prove that compared to the same time last year we have improved by X amount. My problem is that I am not sure which metrics/graphs I should use on the google data studio dashboard? There is no ecommerce on the website - I have created an ad campaign which should hopefully be running in the next week or so. 


Many thanks for responding!