Making GA reporting dashboards for particular industries
Hi, I am an intern at a web design agency. I am tasked with using analytics to make changes to figure out what we should focus on to make our website better and increase the number of calls to the business (leads). I want to be able to prove that I am making an impact on the business and to be able to prove that compared to the same time last year we have improved by X amount. My problem is that I am not sure which metrics/graphs I should use on the google data studio dashboard? There is no ecommerce on the website - I have created an ad campaign which should hopefully be running in the next week or so.
Many thanks for responding!