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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Mailchimp Campaign URL tracked in Direct traffic

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Since Mailchimp implemented the personalized Campaign URL   e.g. mailchi.mp/identifier/email-subject  I find the campaign URLs  as well in direct traffic reports. 

I keep on tracking the newsletter in email and referral channels but why does it appear now in direct traffic as well?

 

 

 

Mailchimp Campaign URL tracked in Direct traffic

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Oliver,

 

You need to have UTM parameters on your links that you have in your emails. For example: https://www.example.com/?utm_source=Mailchimp&utm_medium=Email&utm_campaign=Spring_Sale

Otherwise your traffic will be categorized as direct.

 

Please find further explanation through following link: https://support.google.com/analytics/answer/1033863?hl=en

 

If you have more questions, please let us know.

 

I hope my answer helps.

Regards,

Güney

Mailchimp Campaign URL tracked in Direct traffic

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Güney,

 

Campaign Builder of Mailchimp doesn't allow to put utm tags, because it makes all automatically and you just choose the URL you like and it actually worked without any problem.

Could it be that we recently changed our website from http to https??

 

Thank you.

 

 

 

 

Mailchimp Campaign URL tracked in Direct traffic

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Oliver,

 

I don't think it is related to protocol change but still please do not forget to adjust your GA property setting to "https" accordingly.

 

You can enable Google Analytics - mailchimp integration "GA link tracking"

Please find its documentation through following link: http://kb.mailchimp.com/integrations/e-commerce/integrate-google-analytics-with-mailchimp#Add-Tracki...

 

I hope this helps you to solve your issue.

Regards