MFC Assisted Conversions Report: assisted vs last vs total
Greetings to the community.
Trying to get my head around how the following data fits together.
I have 28 conversions that involve google / cpc interactions. But when I check the assisted conversions report with Assisted Interaction Analysys tab enabled I get the following figures (see attachement).
Since I have 18 conversions where google / cpc was last interaction in the path, I expect to see 10 as a number of assisted conversions, not 17. Where these additional 7 conversions come from?
I'm totally sure that the total amount of conversions with google / cpc involvement is 28.
Can someone help me with this?