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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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MFC Assisted Conversions Report: assisted vs last vs total

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Greetings to the community.

 

Trying to get my head around how the following data fits together.

 

I have 28 conversions that involve google / cpc interactions. But when I check the assisted conversions report with Assisted Interaction Analysys tab enabled I get the following figures (see attachement).

 

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Since I have 18 conversions where google / cpc was last interaction in the path, I expect to see 10 as a number of assisted conversions, not 17. Where these additional 7 conversions come from?

 

I'm totally sure that the total amount of conversions with google / cpc involvement is 28.

 

Can someone help me with this? 

MFC Assisted Conversions Report: assisted vs last vs total

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Looks like I've figured it out.