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Lost FB traffic by 50%

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆



I've been sending traffic to my website using FB, and it seems that GA only recorded less than half of the sessions from FB (all links are UTM tagged as facebook/cpc). I understand that there would be a drop off from clicks to session, but more than 50% seems rather absurd.


Has anyone experienced the same? And if so, any solutions to this? Appreciate the help.





Lost FB traffic by 50%

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Hairi,


Same here! We put a unique link to test whether GA can record all the traffic from Facebook and the answer is GA lost 50% of the traffic! Very much disappointed.


And we notice that, according to GA default channel grouping, only 3% traffic can be attributed to Social Media, 0.3% to Direct and 96.7% to (Other)! Weird!


Please share the solution to us if there is any update of this question. Thank you so much!