Analytics
5.5K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Landing Pages - Source / Medium Adwords CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When i go to google analytics and go to the following page

  • Acquisition > Source / Medium
  • set the traffic filter to : Source / Medium: google / cpc
  • set the secondary dimension to Landing page.

There are a lot landing pages listed for which no advertising campaing exists. The combination source / medium: google cpc and landing page does not exist. Does anyone know why these landing pages pop up in the report.

1 Expert replyverified_user

Landing Pages - Source / Medium Adwords CPC

Badged Google Partner
# 2
Badged Google Partner

Campaigns don't use destination URL's. Ads (ad extensions) do, and KW's can. You need to talk to the person who actually manages the AdWords account. Landing page/final URL testing is an integral part of AdWords account management. There is definitely a reason for this, and an experienced manager can provide some insight as to why they do what they do.

Tom

Landing Pages - Source / Medium Adwords CPC

Rising Star
# 3
Rising Star

You are seeing the landing visits of returning visitors who found your site from an earlier click through from an advert. As long as they come back with direct/none as the source/medium they will continue to show up - in the standard reports - as a visitor from cpc. When they use a new campaign medium e.g. another advert, a referral or organic they will then have that as source/medium.

 

A contributing factor may also be users who interrupt their visit to your site for more than 30 minutes and then restart it, this will introduce a new landing page into your reports.

 

If you link your adwords account with GA you can then see the 'final urls' for your adverts. These are located in acquisition>adwords>finals urls. This was previously known as 'destination url'.

John Wedderburn, Advertiser Community, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Landing Pages - Source / Medium Adwords CPC

Badged Google Partner
# 4
Badged Google Partner

What @John W is referring to are the default user session duration settings. Maybe, analytics is using the default settings, maybe it's not. Those can be changed, and you should check that out from both the analytics and the AdWords end. However:

 

The most likely "reason" that the LP data doesn't seem to make any sense to you is that these two departments are segregated, and no one talks to each other. Who manages that advertising? Why don't/can't you ask them?

Tom

Landing Pages - Source / Medium Adwords CPC

Rising Star
# 5
Rising Star

To be exact, campaign time out settings. ;-)

Read more on this here:https://support.google.com/analytics/answer/2795871?hl=en

 

If you do mess around with these settings, be aware of what you will change. When the change is made, you will cause a shift in the patterns of sessions from your different channels which will make historical analysis more complicated, if it includes the time period when the cookie time out was changed. 

John Wedderburn, Advertiser Community, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.