Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Item Id in keywords

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# 1
Visitor ✭ ✭ ✭

Hi,

 

When i tried to map the search terms against the keywords on Google analytics for my shopping campaign on Google Adwords, a few item Ids appeared as * for some search term and the others had right item ids. The following is the format of the keyword:

category_l1==123&+category_l2==1238&+category_l3==123&+id==*

 

Why is is that some of them appear as * ? Is it that google showed many different products under that search term?

 

Regards,

Richa Shah