Issue with Pageviews
Hello GA Experts,
I ran a reports for All Pages (Under Site Content) with an Advanced Filter containing '*******' (To filter urls containing a specific term) last month Feb 2017 for the date range '1-Dec-2016' to '31st-Dec-2016' and then ran the same report again this month for the same date range '1-Dec-2016' to '31st-Dec-2016' but the total page views numbers are different in the reports. The latest report has fewer pageviews when compared to the old one.
When I merge these two excel files and look at the missing page url's, its appear to be a valid urls and it spread across different dates.
This has happened more than once, Can any one explain why this is happening and how to fix it ?
My understanding is pageviews are not sample data and there shouldn't be any difference if i run the same reports multiple times.