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Is it possible to track (in the Reporting API) the metrics shown in the Model Comparison Tool?

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# 1
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Hello!

 

I would like to know if this is possible to track the metrics shown in the Model Comparison Tool through the Google Analytics (or AdWords) API?

 

I understand this is more of a tool to compare different models of attribution, but are these metrics available somewhere in the API?

 

Specifically, I would like to retrieve the Last Non-Direct Click Conversions metric.

 

Let me know if you need more information.

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Re: Is it possible to track (in the Reporting API) the metrics shown in the Model Comparison Tool?

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# 2
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Hi Olivier,

There is a separate API for MCF and I can't recall if that is specifically exposed.

You can learn more here:

https://developers.google.com/analytics/devguides/reporting/mcf/v3/mcfDevGuide

https://developers.google.com/analytics/devguides/reporting/mcf/dimsmets/

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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Re: Is it possible to track (in the Reporting API) the metrics shown in the Model Comparison Tool?

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# 3
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Thank you Theo for the answer.

On a side note, do the lastInteractionValue and lastInteractionConversions (in the MCF Reporting: https://developers.google.com/analytics/devguides/reporting/mcf/dimsmets/interactions#mcf:lastIntera... include the very last clicks?