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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Instagram - traffic tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Forum,


I am not able to track traffic from Instagram in the channels tab on my Google analytics account. What are the other ways to do it? 

1 Expert replyverified_user

Re: Instagram - traffic tracking

Top Contributor
# 2
Top Contributor
Traffic from Pinterest will show under referrals.
You can configure a custom channel to include referrals containing
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Instagram - traffic tracking

[ Edited ]
Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Sumanth,

Instagram is an app and it doesn’t send a referrer. It's a huge pain. Google Analytics can’t tell where the visitor came from at a glance. This is part of the problem known as “dark social” in the analytics world.

If you still have this problem I recommend using UTM parameters or if you don't like these ugly URL's then it's even better to use the GTM (a bit more technical). Thanks to the lookup table and URL fragments you're able to track Instagram traffic as well. Links are pretty like this one:

Hope this helps you and the community as well.