Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Incongruent data in experiments

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# 1
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Hi,

 

When I run an experiment to determine layout of adsense widgets works best I get in congruent data.The graph shows the blue line as 8 cents and 10 cents over 2 days.  But the report below shows that variation as average 7 cents.  I have run several experiments of this type and the data is always in congruent like this.

 

And while I am here, analytics data is contradictory to adsense data too.  Any ideas on fixing this so I can have more trustworthy data?

 

Thanks in advance,

Ryan

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Re: Incongruent data in experiments

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# 2
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The data in the report shows the total average ads revenue which is equal to the total adsense revenue / total experiment sessions, while data in the graph shows daily average ads revenue. Both data includes today's data. For example, in the graph, for the blue line, it shows 8 cents, 10 cents, and 0 cents for daily average revenue.