Inaccurate Google Analytics results
Google Analytics does not show accurate results for email and social, does anyone know why this might be? I know that the results are inaccurate because I can see from using other analytic tools that we have had more visits from social than Google analytics suggests.
Re: Inaccurate Google Analytics results
Email has a wide range of challenges because of how many different email clients (software) out there and the discrepancies with user settings. If a user blocks cookie then it will be harder to track them. If you are not using a campaign URL, then depending on their browser it can also either register the source direct or not set.
There are many workarounds to these issues that can be discovered through practice and experimentation. Out of curiosity, which analytics tool did you find to be the most accurate and why?