I'm not trusting the Auction Insights reports
I have a competitor who is not showing up in the auction insight reports at all. He was showing up at less than 10% of impressions. Now he's not showing up at all.
I've asked about this before and the answer was he is not getting enough impressions to even count - He is not an important competitor.
The thing is ***everytime*** I look at the ads his ad is sitting at the top of all the others. This is whether I use either of my two computers, my iPad or my phone.
This makes really hard to trust the reporting.
Re: I'm not trusting the Auction Insights reports
Actually your are looking for only one location you don't know about all his targeted location, may be in other location competitors ads not showing frequently that could be the reason. Nobody knows how Google calculates the data.
Hope this helps.