I don't understand my audience Overview on G analytics
Ok i'm new to G analytics but i did all the research to catch up and yet I understand what's happening here.
How is that possible that my sessions and users number is going down? I though they just represent the total sum of sessions and users who have ever visited my website. So if it's a total sum, it should always go up no?
TY for your help !
Re: I don't understand my audience Overview on G analytics
So in a day / week / month it shows total no. of sessions during that period. depending on actual traffic over the period it will show spikes.