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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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How to share the credit with second(third/fourth...) purchase [Attribution]

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi:

I have a question about attribution of multiple purchase .
Let's suppose one situation :" A customer finds your site by clicking one of your AdWords ads. She returns one week later by clicking over from a social network. That same day, she comes back a third time via one of your email campaigns, and a few hours later, she returns again directly and makes a purchase.
Ans 2 days later, she returns again via Referral and make a purchase."
How about the second purchase?
In the Linear attribution model, Referral will receive 100% credit, or all the touchpoint ( AdWords ads, social network, email campaigns, direct, Referral) will share creit equally(20% each)?

Will google treat second purchase as a new activity? Or the second purchase will be affected by the previous activity?

 

Thanks!

 

Best,

Hood

How to share the credit with second(third/fourth...) purchase [Attribution]

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Somebody help me please...