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How to pull "Last Click Analysis" Report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I simply need to run a report that shows the time lag between Last Click and Conversion by Transaction.

There seems to be no way to pull such a report, which is ludicrous as these are trivial data points crucial to optimizing our Attribution models.

Any help is greatly appreciated.

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Our current attribution model is Last Click but I want to be able to see what percent of revenue is converted within 7 days of Last Click.

How to pull "Last Click Analysis" Report

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @Michael V ,

In adwords, you can go to > Tools > Attribution > Path > Time lag > Last Click to know the stats.
Also in analytics,  there is multi channel funnels > Time lag reports , but i guess this is from the first interaction(clicks,impressions,etc).
Check here for more
Analytics time lag reports: https://support.google.com/analytics/answer/1191209?hl=en
Adwords time lag reports :https://support.google.com/adwords/answer/6239119?hl=en

Hope this helps,
Thanks,
Ritwik