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How to measure whatsapp traffic into google analytics?

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# 1
Visitor ✭ ✭ ✭

Hello,

 
I am not able to check website traffic coming through whatsapp on our site.
 
Does analytic shows directly into analytic anywhere or there's some implementation which needs to be done.
 
Can anyone help into this?
1 Expert replyverified_user

How to measure whatsapp traffic into google analytics?

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# 2
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Use Google's URL builder to add UTM parameters to the links you are posting on WhatsApp.

https://ga-dev-tools.appspot.com/campaign-url-builder

 

You will see the traffic under Acquisition > Campaigns

How to measure whatsapp traffic into google analytics?

Top Contributor
# 3
Top Contributor

@Ronak D Do you know for a fact that people link to your site from whatsapp?

I have yet to see whatsapp being used as part of an actual digital marketing mix.

If you *really* do, then @Shuki Mann's suggestionis the most effective way but it requires systematic tagging of links.

 

Of course you can also direct your visitors to yoursite.com/whatsapp that redirects to yoursite.com/the/actual/page?utm_source=whatsapp&utm_medium=social&utm_campaign=My%20Whatsapp%20Campaign

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