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How to measure retention?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,


I have a question about measuring retention. What's the best way to measure user's retention in Google Analytics?


I tried to analyse retention but found some strange things that are not clear to me.


Check this out:

retention problem.png


Do you have any ideas why those numbers don't match up?


Thanks a lot in advance!


1 Expert replyverified_user

How to measure retention?

Rising Star
# 2
Rising Star

Hey there Aare, 


If I'm correct that's because you're looking at what's called, Pre-Calculated data - data that is essentially sampled data. Below the number you'll see it says:

 "% of Total: 21.84% (3310)" 


This is the size of the sample it took. If you want a complete view of the data then you'll have to run a custom report. For more information check out this article below!




Joshua, Rising Star
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