Analytics
2.1K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

How to know # of unique users

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to get # of unique users. All I see is either new users or repeating users. From all articles I've read so far I still not sure how can I really know how many # of unique users do I have (for any view or statistics I see - per regions, landing pages, drop-offs, screens, etc.)

Any help on this will be appreciated!

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Zvika R
December 2015

Re: How to know # of unique users

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks a lot for clarifying

View solution in original post

Re: How to know # of unique users

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
You have to look at Users or New users, because there is no more "Unique visitors" metric in Google Analytics. "Unique visitors" = "Users" and "Visits" = "Sessions".

Re: How to know # of unique users

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Tomasz, the things is that I can see the "Users" only in the Overview page which gives a VERY high level view. But once I drill down, like looking on Audience->Geo->Location, I don't see the "Users" anywhere in the Metric nor being able to breakdown by it (in doesnt appear also in the segment options). I see only "New users" or "Repeating". :-(((

Re: How to know # of unique users

Participant ✭ ✭ ☆
# 4
Participant ✭ ✭ ☆
Ok , now I understand.
So I think the only way is to create custom report with "Users" metric and dimensions you want.

Re: How to know # of unique users

Top Contributor
# 5
Top Contributor
I caution you on the Users metric -- it is ALWAYS unique users, but it is affected by any and ALL dimensions in your report.

For example, if you display a dashboard widget with a single number, it will count the unique users for the time period.

If you display a chart of Users per day, that will show the unique users for each day in the report. If a user visits 2 days in a row, they will be counted in BOTH days, so you CANNOT add up all the days to get the total unique users for the whole time period.

If you report by Medium or Channel, and a User visits by more than one channel in the time period, that User will appear in BOTH channels -- you CANNOT add the numbers to get the total number of Users.

The Users count for TODAY in unreliable, because Google does some post-processing that deduplicates the users, and that may not happen until the end of the day. If you include Today in the date range, your numbers could be affected -- notice that the default date range ends at yesterday....for a reason.
Mike Sullivan, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Marked as Best Answer.
Solution
Accepted by topic author Zvika R
December 2015

Re: How to know # of unique users

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks a lot for clarifying