How to interp Loyalty and Recency reports for mobile app?
I am not sure if I understand the Recency report for our mobile app correct:
Google defines a session = "a session is the period time a user is actively engaged with your app..."
So the amount of users who had 2 days between sessions is 41 or could this be 41 sessions from the same user?
GA states that a website "session" is not the same as a session in an app - but what is it then?
Our Loyalty report:
What does "session instance" exactly mean?
Is it "Session instances 1 = A new user who opened the app for the first time" and "Session instances 2 = A user who opened the app for the 2nd time in my date range?
Did we have 236 new users opening our app and 60 users opening it a 2nd time in my date range etc. or am I wrong?
I hope someone can help me ;D thank you