How to create a Segment using regex to include certain keywords and exclude others?
I'm trying to create a Segment for branded organic search traffic. But we've also added a filter that changes any (not provided) keywords to one that is in the format of "np - http://www.domain.com/url". This way while we don't know exactly what the keyword was we can at least infer something from the landing page. But it makes a branded segment more difficult since the brand is in the URL.
Therefore, I need to create a regex statement in a Filter on Keywords that:
1. Includes the branded terms (as an example): john smith, john, smith
2. But excludes keywords that contain the branded terms from #1 if the keyword includes: np, http, https
I've tried to come up with a regex but it's not working. Thanks for the help.